{"id":218,"date":"2026-03-31T11:31:17","date_gmt":"2026-03-31T11:31:17","guid":{"rendered":"https:\/\/agathebordeau.fr\/portfolio\/?p=218"},"modified":"2026-08-23T15:46:10","modified_gmt":"2026-08-23T15:46:10","slug":"cnam","status":"publish","type":"post","link":"https:\/\/agathebordeau.fr\/portfolio\/cnam\/","title":{"rendered":"Cnam"},"content":{"rendered":"\n<style>\n  :root{\n    --red:#c8102e;\n    --dark-red:#8b0015;\n    --coral:#f05a47;\n    --pale-red:#fde8e8;\n    --ink:#1a1a1a;\n    --muted:#5c656e;\n    --paper:#f9f9fb;\n    --white:#fff;\n    --line:rgba(26,26,26,.12);\n    --radius:28px;\n    --shadow:0 24px 70px rgba(26,26,26,.12);\n  }\n\n  *{box-sizing:border-box}\n  html{scroll-behavior:smooth}\n  body{\n    margin:0;\n    color:var(--ink);\n    background:var(--paper);\n    font-family:Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n    line-height:1.55;\n  }\n  a{color:inherit}\n  img{display:block;max-width:100%}\n\n  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a{display:none}\n    section{padding:80px 5vw}\n    .hero{padding:105px 5vw 55px}\n    .answer-grid,.principles{grid-template-columns:1fr}\n    .answer-card{min-height:auto}\n    .orb{width:110px;height:110px;right:-30px;top:-40px}\n    footer{flex-direction:column}\n  }\n<\/style>\n<\/head>\n<body>\n\n  <!-- BARRE DE NAVIGATION -->\n  <nav class=\"nav\" aria-label=\"Navigation du projet\">\n    \n    <!-- REGION GAUCHE : TITRE ET FL\u00c8CHE DE RETOUR -->\n    <div class=\"nav-left\">\n      \n      <a href=\"javascript:history.back()\" class=\"nav-back\" aria-label=\"Retour \u00e0 la page pr\u00e9c\u00e9dente\">\n        <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <line x1=\"19\" y1=\"12\" x2=\"5\" y2=\"12\"><\/line>\n          <polyline points=\"12 19 5 12 12 5\"><\/polyline>\n        <\/svg>\n      <\/a>\n<div class=\"nav-mark\">CNAM \/ Centre-Val de Loire<\/div>\n    <\/div>\n\n    <!-- ANCRES INTERNES -->\n    <div class=\"nav-links\">\n      <a href=\"#projet\">Projet<\/a>\n      <a href=\"#reponse\">R\u00e9ponse<\/a>\n      <a href=\"#identite\">\u00c9dition<\/a>\n      <a href=\"#applications\">Affiches &#038; Campagnes<\/a>\n    <\/div>\n  <\/nav>\n\n  <header class=\"hero\">\n    <div>\n      <span class=\"eyebrow\">\u00c9dition \u00b7 Graphisme \u00b7 Communication<\/span>\n      <h1>Valoriser la formation professionnelle tout au long de la vie.<\/h1>\n      <p class=\"hero-intro\">\n        Conception graphique et \u00e9ditoriale des catalogues de formation,\n        d\u00e9pliants et campagnes d&rsquo;affichage pour le Conservatoire National des\n        Arts et M\u00e9tiers (CNAM) Centre-Val de Loire.\n      <\/p>\n      <div class=\"hero-meta\">\n        <span class=\"tag\">CNAM Centre-Val de Loire<\/span>\n        <span class=\"tag\">Design \u00c9ditorial<\/span>\n        <span class=\"tag\">Catalogues &#038; Offres<\/span>\n        <span class=\"tag\">Campagnes de communication<\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"hero-visual\">\n      <div class=\"orb\"><\/div>\n      <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre.jpg\"\n           alt=\"Pr\u00e9sentation du catalogue de formations du CNAM Centre-Val de Loire\">\n    <\/div>\n  <\/header>\n\n  <main>\n\n    <section id=\"projet\">\n      <div class=\"section-head\">\n        <div>\n          <div class=\"kicker\">01 \u2014 Le projet<\/div>\n          <h2>Rendre lisible une offre de formation riche et complexe.<\/h2>\n        <\/div>\n        <div>\n          <p class=\"lead\">\n            Le CNAM est un acteur majeur de la formation pour adultes et de\n            l&rsquo;enseignement sup\u00e9rieur. Pour l&rsquo;antenne Centre-Val de Loire, la\n            mission \u00e9tait de repenser les supports d&rsquo;information afin de rendre\n            l&rsquo;offre claire, attractive et accessible \u00e0 tous les publics (salari\u00e9s,\n            \u00e9tudiants, demandeurs d&#8217;emploi).\n          <\/p>\n          <p class=\"text\">\n            Le travail a port\u00e9 sur l&rsquo;agencement \u00e9ditorial, la mise en page\n            des grilles de cours, la mise en valeur des fili\u00e8res et la d\u00e9clinaison\n            de la charte nationale \u00e0 l&rsquo;\u00e9chelle r\u00e9gionale tout en conservant\n            l&rsquo;impact visuel n\u00e9cessaire pour les campagnes de rentr\u00e9e.\n          <\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"full-image\">\n        <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre-1.jpg\"\n             alt=\"Mise en page int\u00e9rieure du guide de formation CNAM\">\n      <\/div>\n    <\/section>\n\n    <section id=\"reponse\" class=\"answer\">\n      <div class=\"section-head\">\n        <div>\n          <div class=\"kicker\">02 \u2014 La d\u00e9marche \u00e9ditoriale<\/div>\n          <h2>Comment structurer l&rsquo;information pour guider l&rsquo;apprenant ?<\/h2>\n        <\/div>\n        <p class=\"lead\">\n          En cr\u00e9ant un syst\u00e8me d&rsquo;\u00e9dition rythm\u00e9 o\u00f9 la typographie et la couleur\n          articulent la navigation \u00e0 travers les diff\u00e9rents dipl\u00f4mes et parcours.\n        <\/p>\n      <\/div>\n\n      <div class=\"answer-grid\">\n        <article class=\"answer-card\">\n          <strong>01 \u2014 Hi\u00e9rarchiser<\/strong>\n          <p>\n            Cr\u00e9ation de grilles de mise en page claires permettant de distinguer\n            imm\u00e9diatement les dipl\u00f4mes, les modules courts, les pr\u00e9requis et les\n            modalit\u00e9s d&rsquo;inscription.\n          <\/p>\n        <\/article>\n\n        <article class=\"answer-card\">\n          <strong>02 \u2014 Orienter<\/strong>\n          <p>\n            Emploi d&rsquo;un code couleur th\u00e9matique par p\u00f4le de comp\u00e9tences (Commerce,\n            RH, Informatique, BTP&#8230;) pour faciliter le rep\u00e9rage au sein des\n            guides imprim\u00e9s et fiches programmes.\n          <\/p>\n        <\/article>\n\n        <article class=\"answer-card\">\n          <strong>03 \u2014 Impulser<\/strong>\n          <p>\n            Utilisation d&rsquo;une typographie affirm\u00e9e et d&rsquo;un langage visuel dynamique\n            pour valoriser la reprise d&rsquo;\u00e9tudes comme un v\u00e9ritable tremplin professionnel.\n          <\/p>\n        <\/article>\n      <\/div>\n    <\/section>\n\n    <section>\n      <div class=\"split\">\n        <div>\n          <div class=\"kicker\">03 \u2014 De l&rsquo;institutionnel \u00e0 l&rsquo;humain<\/div>\n          <p class=\"statement\">\n            Un design \u00e9ditorial qui concilie la <em>rigueur acad\u00e9mique<\/em> et\n            l&rsquo;<em>accessibilit\u00e9<\/em> d&rsquo;une formation continue.\n          <\/p>\n          <p class=\"text\">\n            La palette repose sur l&rsquo;identit\u00e9 historique du CNAM \u2014 domin\u00e9e par\n            un rouge fort et affirm\u00e9 \u2014 associ\u00e9e \u00e0 des visuels \u00e9pur\u00e9s et des grands\n            titres lisibles. La mise en page met en avant la lisibilit\u00e9 des cursus,\n            les t\u00e9moignages et la flexibilit\u00e9 des parcours (cours du soir, \u00e0 distance,\n            en alternance).\n          <\/p>\n        <\/div>\n\n        <figure class=\"visual-card\">\n          <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre-2.png\"\n               alt=\"Affiches et d\u00e9pliants de pr\u00e9sentation CNAM\">\n        <\/figure>\n      <\/div>\n    <\/section>\n\n    <section id=\"identite\" class=\"identity\">\n      <div class=\"section-head\">\n        <div>\n          <div class=\"kicker\">04 \u2014 \u00c9dition &#038; Print<\/div>\n          <h2>Des objets \u00e9ditoriaux con\u00e7us pour durer et informer.<\/h2>\n        <\/div>\n        <p class=\"lead\">\n          Du catalogue g\u00e9n\u00e9ral aux brochures th\u00e9matiques, chaque support est\n          pens\u00e9 comme un outil pratique d&rsquo;orientation pour le futur auditeur.\n        <\/p>\n      <\/div>\n\n      <div class=\"identity-grid\">\n        <figure class=\"identity-card\">\n          <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre.jpg\"\n               alt=\"Couverture du guide d'orientation du CNAM\">\n          <figcaption>\n            <strong>Guide de formation g\u00e9n\u00e9ral.<\/strong>\n            Couverture impactante jouant sur les aplats de couleur et les blocs\n            typographiques pour identifier clairement le territoire r\u00e9gional.\n          <\/figcaption>\n        <\/figure>\n\n        <figure class=\"identity-card\">\n          <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre-1.jpg\"\n               alt=\"Double page int\u00e9rieure du guide de formation\">\n          <figcaption>\n            <strong>Pages int\u00e9rieures &#038; Sommaires.<\/strong>\n            Une mise en page a\u00e9r\u00e9e favorisant une lecture rapide des domaines\n            d&rsquo;expertise et des modalit\u00e9s de financement.\n          <\/figcaption>\n        <\/figure>\n      <\/div>\n    <\/section>\n\n    <section>\n      <div class=\"section-head\">\n        <div>\n          <div class=\"kicker\">05 \u2014 Principes graphiques<\/div>\n          <h2>Les piliers du syst\u00e8me \u00e9ditorial.<\/h2>\n        <\/div>\n        <p class=\"lead\">\n          Des choix de conception au service de l&rsquo;efficacit\u00e9 et de la transmission.\n        <\/p>\n      <\/div>\n\n      <div class=\"principles\">\n        <article class=\"principle\">\n          <span class=\"number\">01<\/span>\n          <h3>Modularit\u00e9<\/h3>\n          <p>Des gabarits d\u00e9clinables pour chaque p\u00f4le d&rsquo;enseignement et centre d&rsquo;apprentissage.<\/p>\n        <\/article>\n        <article class=\"principle\">\n          <span class=\"number\">02<\/span>\n          <h3>Rigueur<\/h3>\n          <p>Une grille typographique stricte assurant une parfaite lisibilit\u00e9 des programmes.<\/p>\n        <\/article>\n        <article class=\"principle\">\n          <span class=\"number\">03<\/span>\n          <h3>Visibilit\u00e9<\/h3>\n          <p>Un traitement de couleur \u00e0 fort contraste pour capter l&rsquo;attention en affichage et salons.<\/p>\n        <\/article>\n        <article class=\"principle\">\n          <span class=\"number\">04<\/span>\n          <h3>Proximit\u00e9<\/h3>\n          <p>Une mise en valeur du territoire r\u00e9gional Centre-Val de Loire et de ses centres d&rsquo;\u00e9tudes.<\/p>\n        <\/article>\n      <\/div>\n    <\/section>\n\n    <section id=\"applications\">\n      <div class=\"section-head\">\n        <div>\n          <div class=\"kicker\">06 \u2014 Campagnes &#038; D\u00e9clinaisons<\/div>\n          <h2>Une pr\u00e9sence forte sur l&rsquo;ensemble des r\u00e9seaux.<\/h2>\n        <\/div>\n        <p class=\"lead\">\n          Le dispositif s&rsquo;\u00e9tend de l&rsquo;\u00e9dition papier aux kak\u00e9monos de salons,\n          affiches de rentr\u00e9e et fiches fili\u00e8res.\n        <\/p>\n      <\/div>\n\n      <div class=\"gallery\">\n        <div class=\"stack\">\n          <figure>\n            <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre-2.png\"\n                 alt=\"Supports de communication et brochures th\u00e9matiques CNAM\">\n            <figcaption>D\u00e9pliants th\u00e9matiques et fiches de dipl\u00f4mes d\u00e9clin\u00e9s selon la charte \u00e9tablie.<\/figcaption>\n          <\/figure>\n        <\/div>\n\n        <div class=\"stack\">\n          <figure>\n            <img decoding=\"async\" src=\"https:\/\/agathebordeau.fr\/portfolio\/wp-content\/uploads\/sites\/2\/Cnam-Centre-3-scaled.jpg\"\n                 alt=\"Affiche de promotion de la formation continue du CNAM\">\n            <figcaption>Affiche de campagne r\u00e9gionale pour la promotion des inscriptions et des portes ouvertes.<\/figcaption>\n          <\/figure>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"closing\">\n      <div class=\"kicker\">Conclusion<\/div>\n      <h2>Mettre le design graphique au service de l&rsquo;\u00e9volution professionnelle.<\/h2>\n      <p>\n        \u00c0 travers ce projet pour le CNAM Centre-Val de Loire, la cr\u00e9ation graphique\n        devient un v\u00e9ritable levier d&rsquo;acc\u00e8s \u00e0 l&rsquo;information. En clarifiant la\n        structure des dipl\u00f4mes et en modernisant l&rsquo;image des \u00e9ditions r\u00e9gionales,\n        le travail d&rsquo;\u00e9dition facilite les choix d&rsquo;orientation et valorise\n        l&rsquo;ambition de celles et ceux qui se forment \u00e0 tout \u00e2ge.\n      <\/p>\n    <\/section>\n\n  <\/main>\n\n<\/body>\n","protected":false},"excerpt":{"rendered":"<p>CNAM \/ Centre-Val de Loire Projet R\u00e9ponse \u00c9dition Affiches &#038; Campagnes \u00c9dition \u00b7 Graphisme \u00b7 Communication Valoriser la formation professionnelle tout au long de la vie. Conception graphique et \u00e9ditoriale des catalogues de formation, d\u00e9pliants et campagnes d&rsquo;affichage pour le Conservatoire National des Arts et M\u00e9tiers (CNAM) Centre-Val de Loire. CNAM Centre-Val de Loire Design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cnam - Agathe Bordeau Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agathebordeau.fr\/portfolio\/cnam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cnam - Agathe Bordeau Portfolio\" \/>\n<meta property=\"og:description\" content=\"CNAM \/ Centre-Val de Loire Projet R\u00e9ponse \u00c9dition Affiches &#038; Campagnes \u00c9dition \u00b7 Graphisme \u00b7 Communication Valoriser la formation professionnelle tout au long de la vie. 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